How Flutterwave is using technology to revolutionize payment solutions for businesses in Africa
Africans are very overprotective of their money. Even from the saving habits, you’ll see that Africans will prefer to save their money in their houses than save their money in a bank where they are not sure if it could be carted away.
To now mention making payments on digital platforms to an African man could create a great scare and fret on. “These people are looking for a way to use my bank details to hack my account” is what a typical African man will think.
However, as technology continues to develop exponentially in Africa and businesses continue to emerge, there is a need to look at the methods for receiving payments and how easy it can be away from having to collect account details to make deposits at bank counters.
To push out a technology solution to help make payments easier and faster for businesses, safety and trust will be perhaps the most salient value a startup must embody and sell to the African audience.
This is exactly what Flutterwave brought to the market.
Who is Flutterwave
Flutterwave started in 2016, is a leading payment solution company is focused on helping establishments and businesses provide seamless and secure payment experiences for their customers.
For 4 years, Flutterwave processed over 100 million transactions with over $2.5billion in payments so far. The Nigerian fin-tech startup, over time, has also created an ecosystem of over 1200 developers while working with more than 50 bank partners in Africa.
The customized payment technology solutions from Flutterwave are changing the way businesses receive payments in Africa.
Rave by Flutterwave
Rave uses a simple API to enable merchants to accept local and global payments from a card, bank accounts, and USSD. Two things that stand out are that it is easy to integrate and requires zero set up fees.
This simple API also makes accepting payments online relatively easy, safe and secure. Rave also allows you to receive funds in your local currency and avoid high conversion fees.
Rave has recorded great success in recent time with integration into several websites and platforms.
One of such successes is Megabet. They integrated Rave into their online gaming service website and app using Visa, Mastercard, and verve cards.
In a space where customers preferred to pay with cash or bank transfers, RavePOS integrated a digital solution for ease of stress with payments.
Rave’s digital point of sale (RavePOS) was also integrated as an official technology partner for Jollof festival.
When you get worried about how to send money to people? Barter solves the problem with a smooth solution that helps you get money to your friends quite easily.
This is more or less like a complete consumer payment product. You can easily add your bank account to your app dashboard and manage funds in your currency. With Barter, you will also get detailed reports show your spending patterns and insights.
There’s even more! You can apply for easily repayable short-term loans, right in the app.
Currently, Barter has been used by over 30,000 people since its launch.
Transferwise uses technology from Flutterwave to make payouts into verified Nigerian bank accounts. They successfully re-entered the remittance market with massive support from Flutterwave as a technology partner.
Flutterwave and Alipay also have a partnership on payments between Africa and China. In order to cater to the China-Africa trade zone with estimated payment activity around $200 billion, Flutterwave’s integration comes in invaluable and a win-win for both parties.
Internationally, Flutterwave has successfully integrated into major online tools such as Shopify, Woocommerce, Amazon.
So far so good in Africa, Flutterwave is serving enterprise customers such as Arik Air, Alat, GTB SME Market hub platform, Flywire, Uber, Jumia and Booking.com.
Fluterwave is solving the problem of fragmented payments in Africa with a technology solution that is easy to integrate, Safe and secure. While all major concerns of the African audience are taken care of, dire attention needs to be paid to the rising occurrences of chargebacks.