Photo by John Schnobrich on Unsplash

Okay. Let’s take a step back now. Take a look at the content in your content calendar and library. Can you tell what is predominant in the range of content that you’re creating?

If you’re a SaaS business, you’ll discover that most of your content strategy is directed at attracting new customers.

It is about increasing the awareness of your product and getting more people to experience your product and potentially converting them into paying customers.

After then, what comes next? Ask some marketers and all you’ll hear is crickets.

Indeed, acquiring a customer is only half of the hurdle…

Abdulsamod Balogun

Communications and PR Lead, Leonine Investment Services Limited. Enthused about Technology, New Media, Finance and Leadership.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store