Abdulsamod Balogun – Medium

Abdulsamod Balogun

Abdulsamod Balogun

What is Retention and why is it important for Businesses?

Okay. Let’s take a step back now. Take a look at the content in your content calendar and library. Can you tell what is predominant in the…

4 min readApr 26, 2021

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What is Retention and why is it important for Businesses?

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Abdulsamod Balogun

The Basics of Attribution and Analytics (using Excel) Marketers should be familiar with

Attribution and Analytics are two concepts that cannot be overemphasized in Growth Marketing. But how is it done?

5 min readApr 18, 2021

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The Basics of Attribution and Analytics (using Excel) Marketers should be familiar with

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Abdulsamod Balogun

Content Strategy Best Practices for Growth-led Marketers

Content strategy is a critical part of growth marketing. But only a few marketers are really doing it right, and creating valuable content…

5 min readApr 11, 2021

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Content Strategy Best Practices for Growth-led Marketers

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Abdulsamod Balogun

Account-Based Marketing: How B2B Brands can acquire more clients

The knowledge of growth will be almost inconsequential without understanding the growth channels and how you use them. I mean, channels…

5 min readApr 4, 2021

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Account-Based Marketing: How B2B Brands can acquire more clients

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Abdulsamod Balogun

Marketing Strategy, Project Management and Automation — A Smart Review

Talk is cheap! It’s easy for anyone to talk about how digital has changed the world and perhaps discuss all the digital channels available…

5 min readMar 28, 2021

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Marketing Strategy, Project Management and Automation — A Smart Review

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Abdulsamod Balogun

Landing Page Optimization for Growth-led Marketers

A landing page isn’t the same as your typical web pages. You probably knew that already or not.

5 min readMar 21, 2021

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Landing Page Optimization for Growth-led Marketers

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Abdulsamod Balogun

What is A/B Testing and what Statistical considerations should be top-of-mind?

A/B testing isn’t rocket science. Neither is it a gut-feeling affair. How can A/B testing help you increase conversions on your website?

5 min readMar 14, 2021

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What is A/B Testing and what Statistical considerations should be top-of-mind?

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Abdulsamod Balogun

Conversion Research and Optimization — A review

Conversion research and optimization is an essential part of growth marketing. What should you do or not do?

7 min readMar 7, 2021

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Conversion Research and Optimization — A review

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Abdulsamod Balogun
in
Leonine Investment Services Limited

Leonine celebrates 3 years of building trust

Three years ago, Leonine officially commenced operations as a financial services firm in Nigeria. We’re marking this with 2 initiatives.

2 min readMar 2, 2021

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Leonine celebrates 3 years of building trust

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Abdulsamod Balogun

Understanding and Optimizing Growth Channels | CXL Week 3 Review

Growth channels are not strange to marketers. We use them every day in a bid to reach set business targets. But do marketers understand…

5 min readFeb 28, 2021

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Understanding and Optimizing Growth Channels | CXL Week 3 Review

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Abdulsamod Balogun

Abdulsamod Balogun

Communications and PR Lead, Leonine Investment Services Limited. Enthused about Technology, New Media, Finance and Leadership.

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