I’m almost at the end of the Growth Marketing Minidegree program with CXL Institute. It’s been 10 weeks already. This means I have 2 more weeks to round off. There’s been so much to learn and unlearn in marketing and growth. …

Creating decent content is only a quarter of the battle. It’s not enough to put content together, it’s important that you’re creating valuable content, and optimizing same for search, social, and email marketing. Some marketers create content for crickets. You don’t want to be one of those. …

The knowledge of growth will be almost inconsequential without understanding the growth channels and how you use them. I mean, channels like Facebook Ads, Search Engine Optimization, Email Marketing, Account-based Marketing, etc. can help you drive growth significantly only if you know how to use them. I spent this week…

Talk is cheap! It’s easy for anyone to talk about how digital has changed the world and perhaps discuss all the digital channels available at our fingertips. …

A landing page isn’t the same as your typical web pages. You probably knew that already or not. A landing page is the page users land on after clicking a link from an ad or other sources. It is particularly focused on one clear conversion goal. If you’re already familiar…

Ever thought about if changing the text, color, or orientation of a CTA button on a particular page of your website will help improve the experience of your users? Did it ever occur to you that that small change can also perhaps increase your conversions for good? It must have…

The past week, arguably, has been one of the most enlightening thus far on my growth marketing Minidegree journey with CXL. I have to mention that the program is one of the best you can find on the internet. They did not pay for this ad by the way. LOL …

Monday, March 1st, three years ago, Leonine officially commenced operations as a financial services firm in Nigeria, supporting businesses and professionals to reach full potential. We are marking this milestone with the theme #3yearsofbuildingtrust. Reports have cited lack of access to finance as one of the biggest challenges facing founders…

Growth channels are not strange to marketers. We use them every day in a bid to reach set business targets. But do marketers understand them well enough? Maybe, maybe not. I’ll come back to this. The first two weeks of CXL’s growth marketing Minidegree scholarship have been quite packed and…