What is Retention and why is it important for Businesses?Okay. Let’s take a step back now. Take a look at the content in your content calendar and library. Can you tell what is predominant in the…Apr 26, 2021Apr 26, 2021
The Basics of Attribution and Analytics (using Excel) Marketers should be familiar withAttribution and Analytics are two concepts that cannot be overemphasized in Growth Marketing. But how is it done?Apr 18, 2021Apr 18, 2021
Content Strategy Best Practices for Growth-led MarketersContent strategy is a critical part of growth marketing. But only a few marketers are really doing it right, and creating valuable content…Apr 11, 2021Apr 11, 2021
Account-Based Marketing: How B2B Brands can acquire more clientsThe knowledge of growth will be almost inconsequential without understanding the growth channels and how you use them. I mean, channels…Apr 4, 2021Apr 4, 2021
Marketing Strategy, Project Management and Automation — A Smart ReviewTalk is cheap! It’s easy for anyone to talk about how digital has changed the world and perhaps discuss all the digital channels available…Mar 28, 2021Mar 28, 2021
Landing Page Optimization for Growth-led MarketersA landing page isn’t the same as your typical web pages. You probably knew that already or not.Mar 21, 2021Mar 21, 2021
What is A/B Testing and what Statistical considerations should be top-of-mind?A/B testing isn’t rocket science. Neither is it a gut-feeling affair. How can A/B testing help you increase conversions on your website?Mar 14, 2021Mar 14, 2021
Conversion Research and Optimization — A reviewConversion research and optimization is an essential part of growth marketing. What should you do or not do?Mar 7, 2021Mar 7, 2021
Published inLeonine Investment Services LimitedLeonine celebrates 3 years of building trustThree years ago, Leonine officially commenced operations as a financial services firm in Nigeria. We’re marking this with 2 initiatives.Mar 2, 2021Mar 2, 2021
Understanding and Optimizing Growth Channels | CXL Week 3 ReviewGrowth channels are not strange to marketers. We use them every day in a bid to reach set business targets. But do marketers understand…Feb 28, 2021Feb 28, 2021
